PRIME HYDRATION Energy Drink ''Orange Mango,'' Naturally Flavored, 200mg Caffeine, Zero Sugar, 300mg Electrolytes, Vegan, 12 Fl Oz per Can (Pack of 12)

Product Information

Across South Africa, schools have begun banning the drink due to health concerns over the high caffeine content. [43] United States

Prime kommer til Danmark i særlig form - TV 2". nyheder.tv2.dk (in Danish). May 31, 2023 . Retrieved June 17, 2023. On August 8, 2023, the Netherlands banned the sale of Prime due to its high caffeine content. [40] New Zealand

Meta Moon

Logan Paul's PRIME Signs Israel Adesanya and Alex Volkanovski As First Official Athletes". June 5, 2023.

The new flavour of viral sensation hydration drink Prime from YouTubers KSI and Logan Paul hit the shelves in Sainsbury's for the first time today. Drankje van influencers mag niet meer verkocht worden in Nederland". NOS Jeugdjournaal. August 8, 2023 . Retrieved August 8, 2023. Sports drink flavors are Blue Raspberry, Glowberry, Grape, Ice Pop, [9] Lemonade, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon, Tropical Punch, [7] and a now discontinued limited-edition UK-exclusive "KSI" flavor, which is Orange and Mango flavored. [10] The energy drink, which was launched in 2023, [11] contains 200mg of caffeine. Prime Energy shares several flavors with its sports drink counterpart. Prime Energy flavors include Blue Raspberry, Ice Pop, [12] Lemon Lime, Orange Mango, Strawberry Watermelon, Original and Tropical Punch.Prime energy drink peddled by Logan Paul, KSI is danger to kids: Sen. Schumer". New York Daily News. July 9, 2023 . Retrieved July 9, 2023. Several Australian schools have instituted bans on Prime energy drinks, as a health risk to students due to its high caffeine levels. ABC News noted that the Food Standards Australia New Zealand legal limit for caffeine was 32mg per 100ml, while Prime contains around 56mg per 100ml. A sports dietician, who described the drink as an "addictive substance" went on to state that "giving a dose of caffeine to young children who've got … developing cognitive function is not a wise idea". ABC noted that the drink, on sale in Woolworths stores, carried a disclaimer stating that the drink "is not suitable for children under the age of 15, pregnant or breastfeeding women, and should only be used under medical or dietetic supervision". [29] Ross, Alex (March 4, 2023). "School in Bristol bans Prime drink over what's inside the bottles". Bristol World. National World. Archived from the original on March 31, 2023 . Retrieved March 31, 2023.

In Denmark, some retailers had begun parallel importing Prime beverages before an official launch of the product in the country. [36] This led to newsbreaks as the parallel imported goods were not compliant with Danish regulations, due to the energy drink's caffeine concentration exceeded the approved limit. The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. [37] Bossinakis, Charisa (January 12, 2023). "Gordon Ramsay tried KSI and Logan Paul's Prime energy drink and gave it a savage review". LADbible. Archived from the original on January 12, 2023 . Retrieved January 12, 2023. Prime Hydration: Chaos in Aldi supermarkets after brief sale of new drink promoted by YouTubers". Sky News. December 30, 2022. Archived from the original on December 31, 2022 . Retrieved January 5, 2023. KSI's Prime Hydration: Is It Worth the Hype?". Men's Health. January 13, 2023. Archived from the original on January 13, 2023 . Retrieved January 15, 2023. A number of fans disagreed that Blue Raspberry deserves first place. TikToker Nathan Armstrong tweeted in response: “Ice pop is goated [greatest of all time]."In South Africa, The National Association of School Governing Bodies has called for the complete ban of Prime Hydration in schools and urging the government to investigate the drink to evaluate if it's responsible for behavioral changes in children. [42] a b c Sommerlad, Joe (December 31, 2022). "What is Prime energy drink and why is everyone so obsessed with it?". The Independent. Archived from the original on January 1, 2023 . Retrieved January 4, 2023. Louis, Nathan (June 17, 2022). "KSI returning to Watford today to launch drink with Logan Paul". Watford Observer . Retrieved April 23, 2023. a b DeLaire, Megan (December 21, 2022). "What to know about Prime Hydration, the expensive sports drink hyped on social media". CTVNews. Bell Media. Archived from the original on January 4, 2023 . Retrieved January 4, 2023. Island school bans sports drink surging in popularity among kids". CBC. April 3, 2023 . Retrieved May 19, 2023.

Shop owner selling controversial Prime energy drink 'not worried' about children buying it". amp.nine.com.au. In January 2023, the Ultimate Fighting Championship announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the mixed martial arts promotion company. [52] [53] Prime signed several athletes to sponsorships, including Alex Volkanovski and Israel Adesanya. [54] In February 2023, Prime was promoted in a Super Bowl LVII commercial. [55] In March 2023, several schools in Queensland, Victoria [30] and Western Australia banned the drink. [31] In April, several New South Wales schools followed. [32] Government of Canada, Canadian Food Inspection Agency (July 6, 2022). "Bilingual food labelling". inspection.canada.ca . Retrieved July 13, 2023. Of course this craze is about much more than just the taste of a drink. In many cases, the kids aren't even that bothered about the drink itself. They just want to be part of the trend and have even been collecting the empty bottles.Partridge, Joanna (December 29, 2022). "Customers queue at Aldi at dawn for YouTubers' Prime Hydration drink". The Guardian. Archived from the original on January 11, 2023 . Retrieved January 11, 2023. Graham, Megan (February 12, 2023). "YouTube Stars Run Ad for Sports Drink Prime". WSJ. Archived from the original on February 13, 2023 . Retrieved February 13, 2023. Weber, Tom (May 20, 2023). "PRIME bottlers: KSI's Arsenal drink shelved after Man City title win". FootballTransfers . Retrieved May 21, 2023. Schumer calls for FDA probe into caffeine content of PRIME energy drinks". USA TODAY . Retrieved July 9, 2023. Sainsbury’s is the latest big retailer to add the KSI and Logan Paul drinks to its shelves, following the likes of Asda, Aldi and Costco.